Music Video Distribution

Music videos go where audio goes, Vevo, Apple Music, YouTube Music, Tidal Videos, TikTok, Instagram Reels and Shorts. WBBT delivers your music videos globally with proper ISRC sync to your audio masters, vertical short-form cuts for Reels/Shorts/TikTok, editorial pitch routing and full multi-platform reporting.

Where your videos ship globally

Vevo (the official artist video network), Apple Music videos, YouTube Music videos, Tidal Videos, Amazon Music videos, Pandora Premium, TikTok, Facebook Watch and Instagram Reels music sticker. Every video is delivered with full metadata: track name, ISRC linking back to your audio master, primary artist, featured artist credits, songwriter, label, copyright year and territories.

Vevo eligibility & application

Vevo is the gold standard music video network on YouTube, verified artist videos with the official Vevo logo. WBBT submits and routes your Vevo application directly through our partnership. Eligibility requires: at least one polished, professionally-mixed music video (4K preferred, 1080p minimum), an active YouTube channel and proof of music ownership through our distribution. Most Vevo applications resolve in 14, 30 days when routed correctly.

Apple Music music videos

Apple Music gives every artist a 'Videos' tab on their artist page once you start delivering music videos through an approved distributor. WBBT delivers MP4 (H.264) videos with proper ISRC matching to your audio so each video appears alongside the corresponding song, and gets pitched to Apple Music editorial for inclusion in playlists like New Music Daily Videos and Apple Music 1 visual radio.

Vertical cuts for Reels, Shorts & TikTok

Algorithmic discovery now happens in 9:16 vertical. Through our pipeline you can deliver vertical-aspect music videos (or vertical alt-cuts of your main 16:9 video) directly to TikTok Music Library, Instagram Music Sticker, YouTube Shorts and Snapchat Sounds. Every short-form play is properly attributed to your master and earns CMP (Commercial Music Library) royalties.

Music video editorial pitch

Pro plan and Label customers can pitch unreleased music videos for editorial slots through our partnership routing, Apple Music New Music Daily Videos, Vevo DSCVR Artists to Watch, YouTube Music's Discovery Mix Visualisers and TikTok's New Music Friday playlist. Pitch at least 14 days before release with concept brief, target audience and demographic story.

ISRC sync, why it matters

Every music video on a DSP must reference the same ISRC code as the audio master. Without proper ISRC sync, the video plays orphaned, no streaming credit, no playlist eligibility, no Shazam fingerprint match. WBBT's distribution pipeline auto-maps every video upload to the correct audio ISRC so your video views feed back into your overall artist analytics.

Format requirements

We accept MP4 (H.264 codec) for 16:9 videos at 1080p (preferred 4K), MOV (ProRes) for 4K masters, and MP4 9:16 vertical at 1080×1920 minimum. Audio embedded at 48kHz / 320kbps AAC or higher. Cover thumbnail must be 1920×1080 or 1080×1920 for vertical, no text overlay covering more than 20%. Length: 15 seconds minimum, no maximum.